Case study · Private residence · Outside Oslo, Norway
Casa Lumen
A single house told through the light of one day, from morning to night.
Independent concept project created to demonstrate our approach to luxury real estate digital experiences.
Project overview
A fictional architect-designed home offered privately. Buyers are a small, discreet audience who value architecture and are unlikely to respond to conventional listing language.
The objective
Present one property so it feels like an architecture book rather than a listing, while still giving buyers the essential facts and an easy way to request a viewing.
The creative direction
Ivory and oak tones, a quiet serif with a light sans, generous margins and a slow photographic sequence that follows the light through the house.
Key features
- —Concise property overview
- —Morning-to-night photographic sequence
- —Architecture, landscape and details chapters
- —Viewing request form with validation and confirmation
- —Mobile-optimized layout
Proposed for a live build — not in the demo
- ○Viewing requests delivered to the seller's agent
- ○Private, password-protected brochure
Intended business impact
Built to attract qualified, design-minded buyers and to make the viewing request feel like a natural next step rather than a sales prompt.