Case study · Penthouse residence · London, United Kingdom
Northlight Penthouse
A near-black gallery presentation, moving room by room through one penthouse.
Independent concept project created to demonstrate our approach to luxury real estate digital experiences.
Project overview
A fictional ultra-prime penthouse marketed to international buyers and their advisors, who expect material detail and discretion.
The objective
Let the materials and rooms carry the sale, with the precision of a design publication and pricing shown in the local currency.
The creative direction
Near-black backgrounds, a refined serif with a geometric sans and large room chapters, each paired with a material specification — inspired by gallery catalogues.
Key features
- —Room-by-room chapters with sticky index
- —Material specifications
- —Guide price in GBP
- —Inquiry by email
- —Mobile-optimized layout
Proposed for a live build — not in the demo
- ○Private viewing scheduler
- ○Advisor-only document room
Intended business impact
Intended to qualify buyers before contact: by the time someone inquires, they have already seen every room and material.