Case study · Boutique brokerage · New York, United States
Harlin & Co.
A neighbourhood brokerage website with a ledger of listings and a firm story.
Independent concept project created to demonstrate our approach to luxury real estate digital experiences.
Project overview
A fictional independent brokerage in the West Village. Its audience is local buyers and sellers who choose a broker for their knowledge of the block.
The objective
Show how an established agency can stand apart from portal-style competitors, while giving buyers practical tools to browse listings.
The creative direction
Deep green, cream and brass, a classic serif and a ledger-style layout with numbered listings — closer to a private bank than a portal.
Key features
- —Listing search by address or neighbourhood
- —Property type and price filters
- —Expandable listing details
- —Listing-specific inquiry
- —Firm story with clearly labeled sample figures
- —Mobile-optimized layout
Proposed for a live build — not in the demo
- ○Individual listing pages
- ○Agent profiles
- ○Live listings feed (MLS / IDX)
Intended business impact
Designed to support seller pitches and buyer inquiries alike: the site itself demonstrates the care the firm promises.