Case study · Residential tower launch campaign · New York, United States
The Meridian
A cinematic launch campaign for a new fifty-four-storey tower.
Independent concept project created to demonstrate our approach to luxury real estate digital experiences.
Project overview
A fictional new-build tower preparing its first release. The audience is buyers, brokers and press, all arriving from a launch campaign.
The objective
Build anticipation before sales open and capture serious buyers through registration, with the details they need to qualify themselves.
The creative direction
Midnight and amber, oversized display type and dusk imagery, with bold availability rows — the language of a launch, not a listing.
Key features
- —Availability release table
- —Amenities chapter
- —Buyer registration with interest and residence-type selection
- —Registration confirmation
- —Sample sales-team view of incoming registrations (demonstration only)
- —Mobile-optimized layout
Proposed for a live build — not in the demo
- ○Registrations stored and routed to the sales CRM
- ○Broker portal
Intended business impact
Intended to turn campaign attention into a qualified registration list the sales team can act on from day one.