Case study · Ultra-luxury listing campaign · New York, United States
18 Vestry Street
An address-led private-sale campaign for a fictional $18.5 million Tribeca penthouse.
Independent concept project created to demonstrate our approach to luxury real estate digital experiences.
Project overview
A fictional Tribeca loft presented to design-minded buyers through AI-generated architectural photography and a continuous camera journey. This is a concept, not a real property listing.
The objective
Let buyers experience the volume, light and character of the space before moving into its quieter details and neighbourhood.
The creative direction
A film-title address, oversized typographic statements, immersive full-screen scenes and a dark private-offering dossier. The opening film advances and reverses with scrolling instead of playing on a loop.
Key features
- —Scroll-controlled cinematic walkthrough
- —Reduced-motion still-image alternative
- —Expandable photographic gallery
- —Tribeca neighbourhood chapter
- —Demo-only viewing form with confirmation
- —Mobile-optimized layout
Proposed for a live build — not in the demo
- ○A film of the actual property
- ○Viewing requests routed to the listing agent
- ○Verified specifications and floor plans
Intended business impact
Designed to turn passive browsing into a spatial experience, with a clear path from the first view to a viewing request. No measured sales results are claimed.